Lucknow: Tea Board of India recently organised a unique tea display and tasting event at Lulu Mall, Lucknow, showcasing a wide variety of Indian teas and offering visitors an opportunity to experience their distinct flavours and aromas.
The event marked the first-of-its-kind tea display and tasting initiative at a mall, bringing the rich diversity of India’s tea culture closer to consumers in an engaging retail environment.
Several distinguished guests, VIPs and VVIPs from Lucknow attended the special programme and sampled different varieties of Indian tea. The event provided visitors with an opportunity to explore the country’s diverse tea offerings while learning more about one of India’s most popular beverages.
Speaking on the occasion, Jaya Kumar Gangadharan, Director – Uttar Pradesh, Telangana & Delhi NCR, Lulu India Shopping Mall Pvt. Ltd., said that Lulu Mall remains committed to bringing new and unique experiences to the people of Lucknow.
“At Lulu Mall, we are always committed to offering something new and unique to the people of Lucknow. Tea is an important part of everyone’s life, and most people begin their day with a sip of tea. We sincerely thank the Tea Board of India for choosing Lulu Mall Lucknow for this wonderful event,” he said.
The programme received an encouraging response from visitors, who enjoyed tasting different varieties of tea and discovering more about India’s favourite beverage.
The event was attended by Ramen Lal Baishya, Deputy Director – Tea Development, Tea Board India, Zonal Office, Siliguri; Jayakumar Gangadharan, Director – Uttar Pradesh, Telangana & Delhi NCR, Lulu India Shopping Mall Pvt. Ltd.; and Ratul Deka, Development Officer, Tea Board India, Zonal Office, Siliguri.
The initiative highlighted the growing scope for innovative consumer engagement and helped bring India’s rich tea heritage to a wider audience through an accessible and interactive experience.
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